TikTok is introducing a new feature that enables them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the service revealed that it now features more than 1 bn AI videos.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global rollout. This development aligns with a rise in content created by AI, fueled by emerging content generation software.
The Broader AI Trend
Recent reports that almost 10% of the fastest-growing content creators on a competing service only show clips produced artificially. A considerable share of this material is classified as “AI slop”, a label for poor-quality, factory-style content that is frequently absurd or bizarre.
Our research shows that numerous viewers enjoy content created using AI tools, from computer-generated images to informative clips, and we want to give people the power to increase or decrease of that, according to their own choices,” commented a spokesperson.
AI on the Platform
The service shared that there are currently over a billion videos on its network labeled as artificially created. Overall, in excess of 100 m pieces of content are submitted to the platform daily, making clips made by AI a relatively small part of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the amount of AI content they view by opening the “manage topic” option in the app and choosing the AI content topic. Other topics that are already be controlled under the setting include politics, style, beauty, and dance.
Content Labeling and Policies
Its rules mandate users to identify “realistic” AI-made content, and it prohibits dangerous AI impersonations of well-known individuals or crisis events. Any realistic AI video that is unmarked can be removed under its community policies.
Additionally, the platform will henceforth apply an AI-generated watermark to content produced via its built-in AI features, or detected by an industry-wide initiative for recognizing artificial media. This action is designed to deter users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The platform is additionally introducing a two million dollar AI literacy fund for professionals and organizations to develop educational content about ethical AI use. This program will support charitable organizations focused on educating coding and technology.
Platform Protection
The platform has supported its safety measures, during controversy over proposals to lay off a large number of review team members in Britain. The company is planning to reduce a significant number of roles in its trust and safety division in the UK capital, with worker representatives and online safety experts expressing worry that people are being substituted by automated systems.
A company official explained that human moderation would continue to be important, but artificial intelligence can protect employees by eliminating the most harmful content ahead of it has to be seen by people. The company announced a notable drop in shocking and graphic content seen by safety staff over the past year due to the use of its AI tools.
We believe it is crucial to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s very important to limit contact with unsafe media as quickly as possible, which is why a lot of the machine support is proving valuable operate efficiently.”
